The Comparison Between Premium and Ordinary Products

The Comparison Between Premium and Ordinary Products

To create a good product, sufficient investment is required. For the best product, the investment must also be substantial, and consequently, the cost will inevitably be higher. Striving to push "good enough" to the utmost limits of usability is the pursuit of every company.

This discussion compares premium and ordinary products. As society progresses, items once considered highly premium are now categorized as ordinary. Ultimately, consumers are the beneficiaries.

Take specialty coffee beans versus regular coffee beans as an example. Superior coffee beans outperform regular beans in both quality and flavor. Naturally, high-quality raw materials and mature processing techniques are essential. To achieve even better results, further investment is necessary, leading to higher costs. Sometimes, this investment can be virtually endless. However, when a product is already good enough, further improvements inevitably face challenges in difficulty and require increasingly high-cost investments. Typically, compared to regular coffee beans, premium beans may involve 5 times the raw material cost, 2 times the processing cost, and 1 time the certification cost. However, regular coffee beans already meet consumer needs. Therefore, purchases should be made according to demand and personal circumstances. Avoid counterfeit goods, which often use inferior materials to pass as genuine; buying them not only results in financial loss but may also lead to performance below expectations.

Athletic shoes are similar, though the situation may differ. Material costs might be only 3 times higher, processing 3 times more expensive, with brand effect also contributing to cost. There is certainly a difference in performance between a 200-yuan basketball shoe and a 5,000-yuan premium brand basketball shoe. Within their means, mature consumers tend to prefer products that match their positioning. Blindly pursuing high-end products isn't necessarily wise.

For high-tech modern products like smartphones, these differences are even more pronounced. Well-known, reputable companies often offer more mature products, and sometimes only a few large manufacturers have the capability to invest in developing their own chips. Brand preference also plays a role— the more people recognize and become accustomed to a brand's style and service, the more likely they are to purchase it. Quality is essential for customer retention. The user experience of a 1,500-yuan large-screen phone may not differ significantly from that of a 10,000-yuan model in many aspects, but in certain fields, more expensive phones are undoubtedly better equipped to meet requirements—generally speaking.

Overall, an industry typically achieves certain standards through the collective efforts of many people. Better products inevitably entail higher costs and greater investment. As a buyer, one should understand their own needs and positioning. A practical, reasonably priced large-format machine is usually the primary consideration for most savvy buyers. Of course, a healthy market is also a prerequisite for maintaining market stability under normal conditions; thus, every company invests significant effort in this area.

We are also constantly striving because only qualified products that meet demand can survive in the market. Once a product meets these standards, it is typically one that has been verified and recognized by professionals. Technical challenges can be overcome, services can be satisfied, and for a confident company, there should be no excessive uncertainties.